articles
Apple Fired 4,100 When Steve Jobs Returned in 1997
2 passages marked
In 1997, Apple was in dire straits. The stock was trading at a 12-year low, they were losing gobs of money, and Michael Dell famously called for Apple to shut down and return its money to shareholders. Things were bad. It was at this bottom Steve Jobs returned.
Some mistakes will be made. That's good. Because at least some decisions will be made too. We'll fix them... But I think it's so much better than where things were not very long ago.